Thank you always for reading my blog.

I usually try to update it every night (Japan time), but sometimes I fall asleep before I can finish writing.
Some people think I might be an AI, but if I were AI, I’d be able to post every hour without getting tired!
In reality, I’m a very analog human being I open Google Translate for every tricky expression and it often takes me two hours to finish something others might write in thirty minutes.

But maybe that’s exactly what makes this fun.
A human-written blog carries the writer’s pace, personality, and breath.
And that’s part of what connects me with all of you overseas.

Today, I want to share a small piece of my everyday life.

◆ Pokémon Center Fukuoka Feeling the “Air” of the Market

I visit Pokémon Center Fukuoka almost every day.
It’s not just shopping it’s market research, and also part of my service for overseas customers.

On this day, the purchase limits were:

• Mega Dream ex: 1 pack per person
• Tera Festival ex: 2 packs per person

Japan’s Pokémon market is built on “difficulty of access” lotteries, long lines, strict purchase limits.
This inconvenience is ironically what makes it attractive to collectors overseas.

And for some reason, the boxes I buy tend to pull more hits.
Completely random, of course but once these small stories accumulate,
they become a reason for customers to choose me rather than a store.

Business isn’t only logic.
Sometimes “story capital” is what makes someone return.

On this day, I also picked up plushies and snacks requested by customers overseas.
I walk through the store trying to deliver not just items, but also the atmosphere, the crowd, the energy as if I’m carrying a small piece of Fukuoka to another country.

◆ Kasuga Toy Distribution Center The Value of Nostalgia

Later, I took my daughter to the Kasuga Toy Distribution Center.
It looks like a normal toy store from the outside, but inside, it’s something completely different.

To purchase items, you simply pay a ¥300 ($1.90) membership fee at checkout.
There is no fee to enter.
And once you pay the fee once, you can shop normally on your next visit.

Inside, you’ll find:

• snacks that feel straight out of the 1990s
• retro items that remind you of old candy shops
• crane-game-style toys and wholesale-style shelves

It’s a miniature time machine.

My daughter’s eyes were sparkling the entire time and honestly, so were mine.
But even here, I automatically start thinking from a business perspective.

Nostalgia has value that goes beyond price.

Pokémon cards are the same.
People aren’t drawn only to “strong cards” or “old cards”,
but to the memories and stories attached to them.

Kasuga’s shop reminded me of that once again.

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◆ Closing Thoughts Business Isn’t About Selling, It’s About How You Show Up

I don’t operate a big online store.
I don’t list hundreds of items on my website.
And yet, every day, I receive many DMs from overseas and new buyers appear naturally.

Why?

Because I’m not only sending products I’m sending my daily life, the scenery, the atmosphere of Japan.

What looks ordinary to me a photo of the street, the toy shop, the Pokémon Center feels completely new to people overseas.
Sometimes they say,
“I can’t believe you showed that part of your daily life!”

That’s when I realized something important:

I’m not just selling Pokémon cards.
I’m delivering a piece of Japan.

It reminds me of a philosophy often mentioned by Japanese business leaders:
“People don’t buy products. They buy meaning.”

Maybe that’s true.

So I will keep taking photos today, tomorrow, and the next day hoping that someone out there feels a little closer to Japan,
and eventually thinks,
“I want to buy from this person.”

That is the kind of business I want to build simple, warm, and human.

◆ Contact

Instagram: pokeshopjp
WhatsApp: Click here