Over the last few days, my Instagram and X feeds have been filled with the new Nike × ONE PIECE promotional cards.

I understand why.

They are immediately eye-catching, especially for ONE PIECE Card Game collectors. The designs connect directly to the Nike collaboration, and naturally the first question many people ask is:

How can I get these cards?

But after looking carefully through the information here in Japan, I realized something.

The cards are only one part of the story.

And more importantly, the way these items are actually distributed in Japan is much more complicated than many of the posts circulating online make it appear.

This is a much bigger Nike × ONE PIECE collaboration

Before talking about the cards, I think it is worth looking at the collaboration itself.

Nike has created a full ONE PIECE collection inspired by the world of the manga, particularly the Devil Fruits.

Three Air Max Plus designs are based around:

• Gomu Gomu
• Ope Ope
• Mera Mera

And depending on which design you want, the Japanese purchase route is different.

The Gomu Gomu model is connected to the Tokyo pop-up and SNKRS, the Ope Ope model is tied to the Tokyo pop-up, while the Mera Mera model is also being offered through NIKE UMEDA.

But the collaboration goes well beyond footwear.

There are also jerseys, T-shirts, caps, a vest and other pieces that carry visual references from ONE PIECE in a much more understated way.

That is one reason I think focusing only on the promotional cards misses something interesting.

This is not simply a card promotion attached to a pair of shoes.

Nike has built an entire ONE PIECE collection around the concept.

The Tokyo route is not as simple as walking into a Nike store

One of the most discussed parts of the collaboration is the special Tokyo pop-up:

Dr. B’s RESEARCH LAB

It runs in Harajuku from September 4 to September 6.

At the pop-up, eligible footwear purchases are connected to a special Gomu Gomu-themed DON!! card.

For apparel and cap purchases, the promotional item is a special illustration version of the P-099 Monkey D. Luffy character card.

That sounds straightforward.

But there is an important detail.

The pop-up is not simply open for anyone to walk in and buy the collection.

Access to the event and the opportunity to purchase eligible products were handled through an advance shoe lottery — and that application period has already ended.

That distinction matters.

By the time many international collectors began seeing images of the cards circulating online, the application window for this particular Japanese purchase route was already closed.

This is exactly the kind of detail that can easily disappear when information is reduced to a single image on social media.

And no – the Tokyo purchase bonus is not the 34-card set

This is another point that can easily become confusing.

The cards distributed through the Nike pop-up and the 34-card full Japanese set are not the same distribution method.

The 34-card version is a separate program connected to the digital edition of Weekly Shonen Jump.

And for card collectors, this may ultimately be the more interesting route.

The 34-card Japanese full set

From September 18, eligible digital Weekly Shonen Jump subscribers will be able to apply for:

ONE PIECE Premium Card Collection – Nike Collaboration Edition

The complete set contains 34 cards:

Gomu Gomu DON!! Card ×10

Mera Mera DON!! Card ×10

Ope Ope DON!! Card ×10

Monkey D. Luffy P-099 ×4

That means the full set includes all four promotional designs in quantities that make sense for collectors who want the complete Japanese collection.

The application period is scheduled for:

September 18, 2026 at 13:00 JST
to October 18, 2026 at 23:58 JST

Applications are limited to one set per person.

And there is another important distinction.

This is an all-applicants service for eligible digital Weekly Shonen Jump subscribers.

It is not something you receive simply by buying a physical copy of Weekly Shonen Jump.

The Japanese application process also involves additional domestic requirements. SMS phone verification is required, and the store only ships within Japan.

For someone already living in Japan, those steps may not seem particularly unusual.

For a collector trying to arrange everything from Europe, South America, Australia or elsewhere, they can become a very different problem.

That is where the real difficulty begins

People sometimes assume that buying Japanese collectibles from overseas is mainly a shipping problem.

In my experience, that is often not the hardest part.

Shipping products internationally is something we already do as part of our everyday work.

The difficult part is usually understanding the Japanese purchase route correctly before the opportunity disappears.

Is it sold through Nike?

Is it tied to a lottery?

Is it available through SNKRS?

Is it restricted to one physical location?

Is it connected to a digital magazine subscription?

Can it only be delivered to a Japanese address?

Is the card a purchase bonus, or is it part of a completely separate campaign?

Those details can make the difference between something being relatively simple to obtain and something becoming difficult almost overnight.

The shoes and apparel matter too

Another reason I wanted to write this article is that almost everything I have seen on social media has focused on the cards.

But some of the Nike products themselves are genuinely interesting.

The three Air Max Plus designs interpret the Devil Fruits in very different ways, rather than simply placing a ONE PIECE logo on an existing shoe.

The apparel also uses symbols and references from the series in a way that feels more like a real fashion collaboration than ordinary character merchandise.

For someone who follows both Japanese collectibles and fashion collaborations, I think these pieces deserve more attention than they have received so far.

And once again, availability differs depending on the item.

Some products are connected to the Tokyo pop-up, some have other Nike sales channels in Japan, and certain opportunities are already restricted by lotteries that have closed.

So if you see a shoe online and assume every model can simply be ordered from the same Japanese store, that may not be the case.

What about the cards outside Japan?

English-language versions of selected promotional cards are also expected to appear outside Japan through Nike sales channels and ONE PIECE Card Game events.

That is important because it means this collaboration is not purely a Japanese release.

But it also means collectors should be careful when comparing information.

The existence of an English version does not automatically mean that the Japanese 34-card set will be distributed internationally in the same form or through the same route.

Japanese and international distribution should be treated separately until the exact details are clear.

Why I wanted to explain this from Japan

I do not want HAKATA7 to become another place that simply reposts an image of a new card and moves on to the next release.

The image is useful.

But sometimes the more valuable information is what sits behind it.

I am writing this from Fukuoka, Japan, where checking Japanese releases, ordering products domestically, receiving them here and shipping collectibles to customers overseas is part of our normal routine.

That does not mean every limited item can magically be obtained.

Sometimes a lottery has already closed.

Sometimes the secondary market becomes the only realistic route.

Sometimes the price simply does not make sense.

And I think saying that clearly is part of the job too.

For us, international shipping is usually not the unusual part.

Understanding the Japanese market well enough to know what is realistically possible is the important part.

If you are looking for something from this collaboration

The September 18 application window for the 34-card Japanese set has not opened yet.

So I am not going to promise availability before we can actually see how the process works.

But if you are interested in:

• the Japanese 34-card Nike collaboration set
• one of the promotional cards
• one of the Nike shoes
• apparel or other items from the collection
• or you are simply confused about which version or distribution route you should be looking for

feel free to contact me.

I can check the situation here in Japan and tell you what appears realistically possible before you decide.

I would rather tell someone, “This route is difficult,” or “The price probably does not make sense,” than pretend that every item is easy to obtain.

Shipping Japanese collectibles overseas is already part of our everyday work.

And if there is something specific you are looking for:

just ask.

HAKATA7
Fukuoka, Japan